How To Never Lose A New Twitter Follower

There are two classes of people who rarely, if ever, unfollow:

1. People who know you

2. People who admire you

If you want to ensure you never get unfollowed, you will have convert your Twitter followers to one of these classes. Sadly, not all of us can claim to be awesome enough to be admired by thousands, so trying to grow your Twitter account with class 2 people will be nigh impossible. Now class 1 is a different story…

Make Strangers Your Acquaintances

Your new Twitter followers are, most often, strangers. There is nothing stopping them from unfollowing you the very next day. How do you convert strangers into people who know you?

Simple, you start a conversation with them. In real life, it is generally a dumb remark about the weather (but it works, huh? ;)). On Twitter it could be anything, but where and when do you initiate your conversation?

Ideally, you should start conversing with your new followers as soon as possible. You could do that either via mentions in tweets or via direct messages. The problem with the former is that it will clutter your timeline and open out what should be a personal conversation for everyone else to read. So DMs it is – the more personalized, the better.

Cool? Cool.

Wait! Starting conversations via direct messages is great if you get a couple of followers a day. What if you get 50, or 100, or a 1000 new followers (the way we do with the official JustUnfollow Twitter)? In such a scenario, it is best to resort to auto DMs.

Auto DM-ing Your Way To Longer Relationships

An auto DM basically lets you define a message you want to send to your new followers. They have a bad name, because a lot of people consider them spam and with good reason. The problem is a lot of auto DM users use it for personal reasons (to increase website traffic, to get more likes etc.). These are the people who are most likely to get unfollowed by their new followers.

To make an auto DM work, ensure that it is a conversation starter above all else. Which DM are you most likely to reply to:

This one: “Hey! Thanks for following! Let’s connect on Facebook: Also, visit my website:”


this one: “Knock! Knock!”

Our own tests have shown a lot of users are far more willing to respond to the second auto DM (even though it is not personalized in any way). It was as generic as we could get with an example. You can think of something that is more specific to you, your tweets and the kind of new followers you know your profile will attract.

So get creative and create an auto DM that is:

-not too long

-not self promoting

-a conversation starter

and you’ll soon be communicating with your new followers – people who will most likely not unfollow you.

Auto DMs On JustUnfollow

You can create an auto DM in JustUnfollow itself. Here’s how:

-Login to JustUnfollow, either the web app or the mobile ones.

-Go to Automate (you’ll find it in the features list)

-Check the box next to “Automatically send welcome Direct Message to new followers”

-Add your direct message text in the box provided

-You can define more than one direct message (up to 10) and we’ll send any one of these randomly to your new followers.

(Click on screenshot to expand)



Users of JustUnfollow’s free plan, have a “-via” tag attached to their auto DMs, paid users don’t. I’d recommend an upgrade to remove it (in addition to taking advantage of all the other benefits upgrades offer).



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  • Lionel Faleiro

    Another good tip would be to tweet at specific intervals and keep the content you tweet out unique. I know its a pain following someone and then seeing that person has tweeted out N number of links in an hr alone and those tweets are just pulls from website RSS content.

    Automation DM’s are fine as long as you do not use the “Please click this link here to verify yourself as a real live person”. If I recall correctly, Twitter stopped automation of DMs. Or at least thats my view when I tried doing the same and following using SocialOomph.

  • Dale

    can i use the {user} tag in the automated DM to be substituted with the user’s handle ?

    • Urooj Kazi

      Hi Dale,

      Not yet. That’d be a cool addition though. I’ll discuss with the team.

  • John

    I just paid for the $20 package from justunfollow so that I can connect all my accounts and DM without the via tag. Is it possible to send a unique DM from each account I have connected to justunfollow?

    I keep getting locked out when I try to do so.

    • Siddharth Menon

      When you are in Earth plan you can have different DMs for each account. You can also add more DMs per account, we kept it very flexible.

      However the part where you are getting locked out does not seem normal. Can you please contact our support at info@justunfollow with your account and device details.


    We have seen other services that automate timeline tweets to welcome followers instead of, or in tandem with DM’s. While many people seem to be turned off by DM welcomes, everyone loves to be @ mentioned on the public timeline. We would love to see automation of welcoming followers by their @ user name on the public timeline as soon as they follow. Is this possible or in the works?

    • Vixen Noir

      This would be a great addition! I myself am turned off by DM’s. I barely read them, but I do read @ mentions and I retweet and fav them too, which also promotes the follower who posted the mention.

  • AlteredHabitat

    I’d love to include an image with my auto DM. Is there a way to do that?

    • Urooj Kazi

      Hi! Not that we know of at the moment. You can include a link to a tweet that has the image.